Hamburgers were under attack!
For years, Americans had been in love with burgers. And McDonald’s sold millions of them. But in 1977, the U.S. government warned that eating too many burgers was unhealthy. Eat chicken instead, experts said.
Chicken?!
McDonald’s leaders panicked.
How could they make Americans fall in love with chicken the way they had with burgers?
The answer was the chicken nugget. And this would change fast-food history.
Hamburgers were under attack!
Americans had been in love with burgers for years. And McDonald’s sold millions of them. But in 1977, the U.S. government warned people: Eating too many burgers was unhealthy. Experts said to eat chicken instead.
Chicken?!
McDonald’s leaders panicked.
How could they make Americans love chicken the way they loved burgers?
The answer was the chicken nugget. And this would change fast-food history.