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Joe Kohen/WireImage (Spider-Man); Shutterstock.com (Sky)

Look Up!

The story (and artist!) behind the Macy’s Thanksgiving Day Parade

By Elise Broach
From the October/November 2025 Issue

Learning Objective: Students will learn about the story and artist behind the Macy’s Thanksgiving Day Parade.

Other Key Skills: character traits, problem and solution, key detail, plot, cause and effect, main idea and supporting details, text features, vocabulary, opinion writing, explanatory writing, narrative writing, speaking, listening, read with accuracy and fl uency to support comprehension
Think and Read: Character Traits

As you read, think about the character traits that helped Tony create the parade.

Characters

Choose the character you will play.

*Indicates a larger speaking role

Aunt Katie

Girl

Boy

Narrator 1, 2 (N1, N2)

Tony Sarg

Crowd (read by all)

Grandpa

Mary, Tony’s daughter

Puppeteer

Herbert Straus, vice president of Macy’s department store

Reporter 1, 2

Prologue

Aunt Katie: What’s your favorite part of Thanksgiving, kids?

Girl: Definitely the PIES!

Boy: No way. I love the football games!

Aunt Katie: What about the Macy’s Thanksgiving Day Parade?

Girl: We love the parade!

Aunt Katie: Do you know how the parade became the tradition it is today?

Boy: No! Will you tell us?

Aunt Katie: It all started with a puppet maker named Tony Sarg. The story began more than 100 years ago . . .

Scene 1

Germany, 1887

N1: The streets are filled with people who are dancing and singing.They’re wearing colorful masks and costumes.

N2: It’s Karneval!

N1: That’s a popular festival in Germany.

N2: Tony is 7. He’s there with his grandpa.

Tony: The parade is about to start!

Crowd: Hooray!

N1: Tony is dazzled by the giant figures of kings, queens, and dragons.

Grandpa: Look how they stand 10 to 20 feet high!

Tony: How do they do it?

Grandpa: A person is inside the costume, standing on stilts.

Tony: That’s amazing!

Grandpa: Or a person stands on the ground and uses poles to make the head and arms move.

Tony: They’re like giant puppets!

Scene 2

London, England, 1913

N2: Years later, Tony is grown-up and living in England.

N1: He marries a woman named Bertha, and they have a little girl named Mary.

N2: Tony works as an artist, selling cartoons.

N1: He takes Mary to a puppet show one day.

Tony: Those puppets hang from strings.

Mary: Wow!

Tony: The strings move their heads, their arms, and their feet.

N2: After the show, Tony finds the puppeteer.

Tony: I’ve never seen puppets like yours.

Puppeteer: They’re called marionettes.

Tony: How do the strings work?

Puppeteer: If I told you my tricks, anyone could do this show!

N1: Tony is disappointed.

N2: But he is determined. He attends the same puppet show 50 times to see how the marionettes move.

N1: Then, every night at home, he works hard to make a marionette.

N2: Finally, he succeeds!

Tony: Problem solved—I built a marionette!

N1: Next he creates princes, wolves, witches, and dragons.

N2: He puts on shows for family and friends.

Mary: Hooray for Papa!

Shutterstock.com (Sky, Balloons); Jessie Tarbox Beals/The New York Historical Society/Getty Images (Marionettes); Fotograms News/Nantucket Historical Association (Paint); Photoprint Gravure Company, Inc./Nantucket Historical Association (Elephant)

The American Dream 

Tony Sarg moved to the U.S. with the dream of a better life. He rose to fame doing what he loved—drawing and making puppets. He later made giant balloons!

Scene 3

New York City, 1915

Bettmann Archive/Getty Images (Bear Balloon)

Lighter than Air  

Parade balloons are filled with a gas called helium—just like party balloons! Helium is lighter than air, so it causes objects like balloons to float.

N1: A war has started in Europe and other parts of the world.

N2: Tony and his family move to New York City to be safer.

N1: People from countries like Germany, Ireland, Italy, and Russia live in the city too.

N2: Tony starts drawing cartoons about the people in New York City.

N1: He draws taxicab drivers, police officers, and actresses!

N2: Within a few years, Tony becomes famous! Newspapers and magazines pay him well for his drawings.

N1: He also leads a puppet company and starts putting on shows for big crowds.

N2: One day in 1924, the vice president of Macy’s department store visits his studio.

Straus: The famous Tony Sarg!

Tony: How can I help you, sir?

Straus: Have you heard of Macy’s?

Tony: Of course. It’s the biggest store in the world!

Straus: I want you to decorate the store windows with something creative. Something to get people’s attention.

Tony (thinking): What if the windows could tell a story with puppets?

Straus: I love it!

N1: Tony makes puppets for window displays.

N2: The displays are a huge hit!

Scene 4

Macy’s, a few months later

N1: Straus calls Tony into his office.

Straus: I need your help. The people who work here come from faraway places that they miss. I’d like to remind them of home during the holidays.

N2: Tony remembers the street festivals of his childhood.

Tony: How about a parade? Parades are popular all over Europe.

Straus: Wonderful idea!

Tony: I’ll make it the best parade New York City has ever seen.

Scene 5

New York City, Thanksgiving Day, 1924

N1: More than 250,000 people line the streets.

Reporter 1: We’re here for the first-ever Macy’s parade.

Crowd: Woooo!

Reporter 2: We have Tony Sarg here.

N2: The reporter points to a line of giant decorated platforms called floats.

Reporter 1: Tell us what you made, Tony!

Tony: I took story characters and turned them into floats.

Reporter 2: And . . . wait, are those cages?

Reporter 1: With live animals inside?

Tony: Yep! We’ve got lions, tigers, and bears.

N1: As the cages pass by, the animals growl and show their teeth.

Crowd: Aaah!

Reporter 2: The children are scared!

N2: Straus finds Tony.

Straus: We can’t use live animals again. We’ll need something else. Something big.

Tony: I’m on it!

Scene 6

New York City, 1927

N1: The parade continues in 1925 and 1926.

N2: Meanwhile, Tony keeps tinkering with ideas to make the parade more exciting.

N1: He shares his ideas with Mary one night.

Tony: What if I used puppets instead of live animals?

Mary: They’d have to be huge.

Tony: I’ll make them as tall as buildings!

Mary: How, Papa?

Tony: I’ll build balloons!

N2: Tony works hard on his idea.

N1: He creates amazing balloon creatures, like a giant cat and a dragon.

N2: The balloons are ready in time for the 1927 parade.

N1: They move down the street, nearly 20 feet high. They are held up by people using wooden sticks.

Crowd: Hooray!

Straus: You’ve done it again, Tony!

Epilogue

Shutterstock.com

Aunt Katie: Since 1927, the parade has gotten bigger and bigger.

Boy: And there are still floats and balloons!

Aunt Katie: That’s right. Tony later attached strings to the balloons so people could steer them through the sky.

Girl: My favorite balloon is Pikachu!

Boy: Mine is Snoopy!

Aunt Katie: Now every year, millions of people watch the parade live in New York City or on TV.

Girl: When I watch this Thanksgiving, I’ll think of Tony Sarg!

Think and Write

Write a note to Tony thanking him for creating balloons for the Macy’s Thanksgiving Day Parade. Include the character traits that helped Tony along the way.

Balloons Through Time

The Macy’s Thanksgiving Day Parade has featured hundreds of balloons. See how they’ve changed!

Courtesy of Macy’s

1934

Mickey Mouse floats down the street in an early parade. Tony Sarg worked with Walt Disney to bring Mickey to life!

Courtesy of Macy’s

1968

This was the first Snoopy balloon to float in the parade. Since then, Snoopy has made 42 appearances—more than any other character!

Eugene Gologursky/Getty Images for Macy’s

2024

Last year, Pikachu joined his pal Eevee for a spin on their Poké Ball sled. This was Pikachu’s 24th year in the parade!

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Can't Miss Teaching Extras

Learn more about the Macy’s Thanksgiving Day Parade balloons in “Balloon Bash,” a Mini Read that explains how these balloons float. You’ll see some familiar faces too—Pikachu and Snoopy! 

Stay in the air and read about another flying object in “Giant of the Skies,” a story that takes readers on an adventure through the clouds. 

In the mood for more New York City fun? Introduce your class to Rocky, a tiny owl that accidentally made it to NYC in “Rocky’s Big Adventure.”

Step-by-Step Lesson Plan

Table of Contents

1. Preparing to Read

Introduce the Text and Preview Text Features

  • Ask students to predict what this play will be about based on the titles, captions, and pictures from pages 24 to 29. Review the predictions after reading the play.

Set a Purpose for Reading

  • Call on volunteers to read aloud the Think and Read box on page 24 and the Think and Write box on page 29.
  • Remind students to keep these prompts in mind while reading the play.

Introduce Featured Skill

  • Build on the Think and Read prompt by explaining the play’s featured skill: Character Traits. Encourage students to identify the traits that help Tony Sarg create the parade.

Introduce Vocabulary

  • Show or assign the Vocabulary Slideshow to preview challenging words. Then assign the Vocabulary Skill Builder before or after reading.

2. Close Reading

Reading and Unpacking the Text

  • Storyworks 3 plays provide a perfect opportunity for students to build fluency.
  • Perform the play as a class or have students follow along as they listen to the audio Read-Aloud.
  • Project or assign the Close-Reading and Critical-Thinking Questions.

Close-Reading Questions (30 minutes)

  • Read the Prologue and Scene 1. What amazes Tony as he watches the Karneval festival with his grandpa? What amazes Tony are the giant figures of kings, queens, and dragons. They are 10 to 20 feet high. (main idea)
  • Read Scene 2. How does Tony learn to make marionettes move? Tony learns to make marionettes move by watching the same puppet show 50 times. Then he is finally able to make his own marionette. (problem and solution)
  • Read Scene 3. How does Tony’s life change in 1924? Tony’s life changes in 1924 when the vice president of Macy’s visits his studio and asks him to decorate the store windows. Tony’s puppet displays for Macy’s are a big hit. (key detail)
  • Read Scene 4. What happens after Straus asks for Tony’s help? When Straus asks for Tony’s help, Tony remembers the German street festivals he saw as a child. He tells Straus they should have a parade. Straus agrees with Tony, and Tony promises to make it the best parade New York City has ever seen. (plot)
  • Read Scene 5. Why did the Macy’s parade need to make a change? The parade needed to make a change because the live animals scared the children. (cause and effect)
  • Read Scene 6. What character trait helped Tony create a different Macy’s parade? Answers will vary. Sample response: Tony’s creativity helped him make the parade more exciting. He built giant balloon creatures, like a huge cat and dragon, that were nearly 20 feet high. (character traits)
  • Read the Epilogue. What is the parade like today? Today the parade is different from when it first started. It’s gotten bigger and bigger. Now people steer the giant balloons with strings, instead of wooden sticks. Millions of people watch the parade on TV or see it live in New York City. (main idea and supporting details)

Critical-Thinking Question (10 minutes)

  • Look at the “Balloons Through Time” text feature. How have the Snoopy and Pikachu balloons changed over time? Answers will vary. Sample response: In 1968, a Snoopy balloon first joined the parade. Since then, Snoopy has appeared 42 times. That’s more than any other character. Pikachu has been part of the parade for 24 years. In 2024, Eevee joined Pikachu in the parade. (text features)
  • Would you like to watch the Macy’s Thanksgiving Day Parade in New York City? Explain your answer with details from the play. Answers will vary. (connect to the text)

3. Skill Building and Writing

Featured Skill: Genre

  • Distribute or digitally assign the Character Traits Skill Builder.
  • Ask students to write a response to the Think and Write prompt on page 29.

Differentiate and Customize
For Striving Readers

Build fl uency and boost confi dence with unison reading. Choose a scene, preview challenging words, and then assign students two or three of the characters to read together aloud while you take on the other roles.

For Multilingual Learners

The Macy’s Thanksgiving Day Parade may be an unfamiliar celebration to some of your multilingual learners. Watch our video “Making Macy’s Parade Balloons” to provide these students with background knowledge on what the parade is and what these massive balloons look like. Then encourage students to make a personal connection by asking them if they’ve ever attended a parade (big or small!) before.

For Advanced Readers

Invite students to research one of the balloons featured in the Macy’s Thanksgiving Day Parade. Research when the balloon fi rst appeared in the parade, how long it was in the parade, and what made it special. Students can write a report or present their fi ndings to the class. As a bonus, include drawings or images of the balloon!

Text-to-Speech